Short film tells the HammondCare story of passion to improve quality of life

The emotion, passion and drive of staff as they pursue HammondCare’s distinctive relationship-based care model have been vividly presented in a short film that demonstrates our Mission In Action.

The five minute video, The HammondCare Story, begins with the Christian charity’s beginnings in the 1930s with Rev. Bob Hammond’s innovative approach to caring for people in need – offering practical support to destitute families and not waiting for others including government to act.

The principle of help for those in need carries through to HammondCare’s many services today in residential and home care, health services, palliative care and dementia care.

HammondCare Chief Executive Mike Baird said the short film illustrates how staff pursue the HammondCare mission to improve quality of life, regardless of a person’s circumstances. Mr Baird said HammondCare staff came to work every day committed to meeting each person where they are, embracing their reality and celebrating their uniqueness.

“Bob Hammond used his own life savings to launch a radical new concept of care, based on an unshakeable believe that every life is worth living – and fighting for,” Mr Baird said. “Almost 90 years later, HammondCare is still driven by this absolute belief.

“People come to our care with a life well-lived, and with what we believe to be their right to continue to live as deeply and enjoyably as possible."

HammondCare At Home client John sits on his country house balcony, feeding horse Ruby

Creative agency Mindjam was given a brief to “avoid the cliches” in aged care advertising and express the heart of the brand “uniquely and beautifully” to make HammondCare stand apart in the health and aged care landscape.

The heart of the brand is brought to life through distinct sub-stories, including HammondCare Darlinghurst resident Yanni, home care client John from country NSW, and Merci, a care home resident living with dementia.

Historian Meredith Lake opens the short film with commentary about HammondCare’s rich origins while senior staff featured, including Professor Chris Poulos, A/Prof Steve Macfarlane, Prof. Melanie Lovell  and Head of Residential Care Natalie Duggan, briefly tell of their roles at HammondCare.  

Mindjam Creative Director Stu Hipwell produced the short film shot in a documentary trailer format assisted by a highly awarded team including Director Kim Ramsay, DOP Simon Morris and Producer Luke Hill. The original ‘”Who Am I” soundtrack is from Christian rock band Needtobreathe.

“We intentionally shot the film totally unscripted and in a documentary style to capture the true mission and unwavering belief of the HammondCare team – a passion that authentically runs through the organisation at every level.” Mr Hipwell said.

He said the objective of the short film was to show how HammondCare champions life through staff being empowered, able to relate and understand others’ needs in a manner that sets the organisation apart from others in the aged care industry.

Watch the HammondCare short film